Press Release
THE BUCKHEAD COALTION UNVEILS NEW BRAND AND DIGITAL FOCUS
Rebranding Showcases Commitment to Digital and Social Platforms
ATLANTA – September 29, 2021 – The Buckhead Coalition is excited to unveil the results of a rebranding initiative to rethink its vision, better communicate its mission, and improve engagement with the community. The strategic initiative has taken place over the past several months and involved key stakeholders, Coalition members, and business leaders in the Atlanta region. The feedback and process has resulted in the creation of a new look and renewed focus across multiple digital and social platforms, including a completely redesigned website, TheBuckheadCoalition.com
The Coalition shared their new logo, updated vision and mission statements, and redesigned website at their September membership meeting. The newly launched website serves as a hub, featuring multiple points of interaction to showcase the Coalition’s 125 members, and to best educate and inform businesses, civic leaders, and the greater Atlanta community on the Coalition’s key initiatives around public safety, homelessness, and ‘get out the vote’.
“The Coalition is committed to advocating and investing our time, our energy, and our resources that support residents, business, and visitors within the Buckhead community and the city of Atlanta,” said Jim Durrett, President and CEO. “Our membership is focused on three key initiatives impacting the residents of Buckhead and the greater Atlanta community as a whole: public safety, homelessness, and get-out-the-vote efforts as a member of the Committee for Better Atlanta. The election this November is the most consequential one for our city in my memory. Our new brand, website, and digital capabilities will further enhance the Coalition’s ability to draw attention to these key areas and ultimately mobilize positive community action.”
The rebrand initiative is led by Atlanta-based Creative Mischief, one of the South’s leading branding, marketing, and communications agencies. Creative Mischief CEO, Chris Sizemore commented, “It is an honor for our team at Creative Mischief to work alongside the Coalition, its members, and community leaders as we reimagined and relaunched their brand. I believe this initiative will not only be transformational for the Buckhead community but enhance the relationship and partnership with the greater Atlanta community.”
The Buckhead Coalition is a private, invitation only, nonprofit community organization that includes many of the area’s most successful business, civic, and political leaders.
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MORE ABOUT THE BUCKHEAD COALITION
The Buckhead Coalition’s mission is to advocate on behalf of the community within the city of Atlanta and metropolitan region; to support the well-being of Buckhead’s residents, businesses, and visitors; to convene public and private sector leaders and partner organizations; and to connect Buckhead to other areas of the city and region.
Today, the Buckhead Coalition consists of 125 members led by Chairman Dave Stockert and President & CEO Jim Durrett.
FOR MORE INFORMATION, CONTACT:
Garth Peters
404-917-2354
gpeters@thebuckheadcoalition.org